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How a bespoke solution transformed business efficiency and enabled international expansion

Since 2005, Pret-a-Portrait has been innovating in the school and portrait photography market, offering fresh, contemporary photography delivered across a high-quality product range.

As the company grew rapidly, Pret’s back-office team became bogged down in spreadsheets and manual processes. A third party off-the-shelf provider was being used for customer online ordering and was not delivering the experience that Pret’s customers expected. Pret-a-Portrait realised they needed a robust, bespoke system that could both grow with the business and help the business expand, whilst providing their customers with the best online experience possible.

Click was approached in 2008 and we soon got to work getting under the skin of Pret-a-Portrait’s unique and complex business model. Within 12 months we delivered a bespoke solution tailored exactly to Pret’s requirements, which handled all of Pret’s business processes. The solution included:

  • Fully bespoke online shop
  • Event management
  • CRM
  • Image processing
  • Post production
  • Despatch modules
  • School portal for event management and commission
  • Photographer portal for availability diary and commission

Over the years, Click’s bespoke solution has allowed Pret’s business to grow internationally with operations across Europe, Singapore, United Arab Emirates and Qatar. Recently the server infrastructure was moved to Azure cloud and fully multilingual capabilities were added to the customer website. A replicated database infrastructure ensures high availability and performance systems across regions.

We innovated with early use of Amazon storage to handle the online storage of the image files. To date, the system has processed and stores over 100 million files.

“From the moment we first met Click – during a selection process in 2008 – we were impressed by their ability to really understand us and our business, both in terms of our overall strategy and vision and at a very detailed operational level.

These attributes have been an instrumental in allowing them to develop ingenious and tailored solutions which have helped us achieve enormous efficiencies, substantial growth and allowed us to stay ahead of and remain distinctive from our competition. They have regularly delighted us with initiatives and proved to be a highly valued partner.

Our business requires us to stay on top of masses of detail – we photograph hundreds of thousands of pupils across multiple countries and process more than 1 million images in our busier months. We are now many times larger than we were when we first started working with Click. Getting here without Click’s help and support feels almost unimaginable.”

Nick Kerr, Director

100 million

Our systems have so far processed and stored over 100 million images.
  • 100 million image files processed and stored
  • 500,000 orders processed
  • Enabled growth over 4 new territories